2019 Trends in European ICT Market

TIRANA, April 26

The 2019 outlook for the European ICT industry looks favorable with investments and budget growth.
Automation and cloud infrastructure seems to be the 2019 megatrends for European companies in the ICT market. A recent survey by computer-weekly confirmed that some 841 respondents from the ICT sector in France, UK, Ireland, Germany, Austria, Switzerland, and other countries ranked automation and cloud infrastructure as the top departments where IT companies are going to invest in 2019.
The survey findings confirm that the following 12 sectors will attract most of the investments during the ongoing year.

• IT automation
• Cybersecurity or risk management
• Business applications including ERP, CRM, HR, financial software
• Business intelligence/ analytics
• Artificial intelligence/machine learning
• End-user computing projects (desktop modernization and mobility)
• Big data platform/enterprise data warehouse (EDW) data lake
• Internet of Things (IoT)
• DevOps
• Mobile development
• Blockchain

Moreover, the IT companies across Europe, about 71 percent, remain optimistic as the survey highlights that three-quarters of the respondents expect a hike in the budget especially in the following sectors:

• Cloud services up to 50 percent in Germany, Austria, and Switzerland
• Software
• Security/risk management
• Staff
• Networking
• Managed services
• Maintenance /support
• Consulting services
• Backup/disaster recovery
• Servers, on-premises
• Storage, on premises

The European ICT industry is well-established and besides growth, the sector focuses on identifying potential expanding destinations across the continent. Most of them use outsourcing as an expanding strategy. Various surveys confirm that European companies prefer outsourcing to Europe instead of Asian countries for various reasons.

During recent years, South Eastern Europe grew into a global outsourcing destination. Financial attractiveness, young qualified workforce, geographic position, cultural affinity, and safety reasons are among the factors why European companies and not only outsource to East Europe.
You can read more about Albania as an outsourcing destination HERE.

Source: computerweekly.com

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