TIRANA, July 27
20 million mineral water bottles of reduced plastic content, will enter the Albanian market and houses with a mission, to promote, raise awareness, and make the Sustainable Development Goals (SDGs) famous and popular in the country. The United Nations Development Programme in Albania in cooperation with the private sector announced on Thursday the newest initiative to achieve the SDGs in Albania.
Bottled water is the widely used in major cities like Tirana where the lack of 24-water supply makes citizens feel skeptical about tap water. Moreover, the 20 million bottles of Spring mineral water will have a special label dedicated to SDG 3: Good Health and Well-being, ensure healthy lives and promote well-being for all at all ages.
The initiative aims at raising awareness among the private sector on its important role in achieving the goals and also on the protection of the environment, by reducing plastic use. The label will appeal to all citizens to conduct a healthy lifestyle and to tackle all the targets of SDG 3. Further on, Albanian citizens will have the opportunity to learn more about the SDG, thanks to the mineral water labels that will link to UNDP Albania. The initiative will be implemented over a period of six months and it is going to contribute to development issues in Albania.
The Sustainable Development Goals are part of the 2030 Agenda for Sustainable Development, a plan of action that includes the entire planet and leaves no one behind.
Deputy Prime Minister Senida Mesi, while attending the High-level Political Forum on Sustainable Development in UN’s Headquarters in New York, highlighted in an interview for the InDepthNews.net that for Albania the EU Accession and the 2030 Agenda go hand in hand.
News Source: ATA
Photo Credit: Spring