What is an appointment setting?
Appointment setting is the ability to schedule appointments face-to-face with future prospects about sales and marketing. Finding the qualified people to do so it’s no easy task, plus engaging your own employees to set up such appointments it could be costly for the company, as well as time-wasting. That’s why outsourcing other professionals or companies to make appointment setting services save time and money.
Furthermore, the outsourced experts know how to choose the right people or businesses to make serious sales discussions, as they have more experience and knowledge in this field. The bottom line is that these telemarketing agencies are able to make that initial important sales meeting happening.
Appointment setting services could be among others:
- Business to Business (B2B)
- Technology sales
- Telemarketing scripts and telemarketing lists
- Web conferences or demos
- Conference registration programs
- Data collection and cleansing
- Event registrations
- Executive appointments
- Healthcare leads
- Mortgage, etc.
Benefits of outsourcing appointment setting services to a professional telemarketing company:
Speeds up the sales
If your salespeople are setting their own appointments, they could be using half their time just generating meetings, with only the other half left to close the sale in a face-to-face meeting. Outsourcing the appointment setting makes better use of your fixed cost sales forces’ time.
Works with a qualified list of prospects
A good telemarketing company will gather, analyze and prioritize the relevant data so they get directly through to the right people who are interested in your product or service. This is achieved by good planning and understanding of your target market and proposition.
It is cost-effective
Having a dedicated telemarketing team, generating a steady stream of qualified appointments, is more cost-effective than using field-based sales people doing this role. In addition, by outsourcing your appointment setting, you will see a clear and strong return on your investment through the focus on this element of your sales process.
Maintains the personality of the brand
Some companies have concerns that outsourcing their appointment setting to a third party will lead to a disconnection of their brand, culture and key messages. After all, no one wants to have their day interrupted by a telemarketing company. In fact, a key element is the training of telemarketing callers to ensure the depth of client immersion and empathy, by working closely with clients from the outset to truly understand their business and objectives.
Utilizes the right skill set
Not all salespeople are built the same. Some are better on the phone, others thrive when meeting clients in person. A telemarketing company can help achieve the best results because they employ professional telemarketers who could call and set appointments on a daily basis, and they know the techniques involved to be able to secure qualified appointments.
Scales the needs of the business
A telemarketing company is able to scale its services according to the demands of your business aspirations and budget constraints. If you want to start with a small pool of prospects and see the results first, before you broaden your outreach, a telemarketing company can scale their services up or down accordingly. This aspect is so crucial, especially for startups.